Showcasing your products to your clients is a critical aspect of running your business and product photography is how you share that message.
Did you know that 93% of human communication is non-verbal, with a full 55% of that being visual? Imagesare a critical and direct line into the mind of your consumers and they help them understand as well as remember information about you and your products.
That is why using product photography is crucial to showcase your products to the world. How do you do that? Before breaking down how to do that, it helps to know the different types of product photography that are available to you. What are those different types of product photography?
1. Product and Packaging Photos
As funny as it may seem, the packaging makes a big difference to a consumer, even if they don’t realize it. Showcase the packaging of your products alongside the actual products to let your customers know what they will be receiving their goods in!
2. Close-up, Detailed Photos
Some products need to be photographed close up to see the detail, such as jewellery. That is why certain products useclose up and detailed photos: to make the highest level of impact.
3. Individual and Single Photos
According to Collette from Picture Perfect Photo “Sometimes, the star of the show needs to shine on its own. Individual product photography of this type is often placed on a white background to maximize the effect of seeing one single product.”
4. Product Bundle or Group Photos
A family of products is sometimes shown best together instead of apart. Do you have a collection of products that are similar in design but different in size?Or the same size but all different colours? These types of products would benefit greatly from grouped product photos.
5. Photos to Show Scale
It can be hard to judge the size of a product when you are looking at it on a screen, particularly a mobile screen. Placing the product next to something that highlights itssize in relation to something else can give your customers the additional information they need to make their purchase.
6. Lifestyle Photos
This type of product photography is especially useful for products that are branded as lifestyle products. How does your typical customer enjoy your products? Highlight that with lifestyle photography to entice new customers to begin enjoying the lifestyle that your product provides.
How Do You Get Product Photography That Converts?
Well done product photography can be a work of art. These photos are what creates the first impression of your products and that first impression is what could make the difference between a customer and missed opportunity. It pays to get the professionals to do what they do best. What does that process look like?
- Step 1: The Brief.
Create a brief that summarizes your brand, your tone and your message. Explain what you are trying to accomplish with this product photography and your business at large.
- Step 2: The Research
With your guidance and direction laid out, research is done to put together the most effective and relevant product photos. Market trends and a well thought out strategy direct the direction of the project.
- Step 3: The Creation
With all the research complete and the plan fully devised, your project is well underway. The professionals will perform the shoot either on location or in the studio to bring to life your product vision.
- Step 4: Post Production
Post-production turns the raw material that is the photos into the polished and pristine final product that the world will see. These photos are what will communicate to your customers why they need to have your products in their lives.
- Step 5: The Results
There you have it. The best of the best, ready to be used in your product photography campaign. Let the conversions begin!
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