Putting custom-printed flags in front of properties immediately grabs people’s attention. Many business owners use these marketing flags in front of their commercial properties or at the entrances of their stores. Well-designed custom flags constantly generate people’s involuntary attention.
Colorful and branded flags also solidify a company’s brand presence in specific locations and communities. While all types of businesses use custom-printed outdoor and indoor marketing flags – real estate companies use them the most. Here’s why real estate companies use different types of marketing flags to boost brand awareness.
Importance of Flag Marketing in the Real Estate Industry
Real estate marketing is a science as old as the concept of buying and selling properties. According to many real estate experts, marketing is at the fundamental core of the real estate industry. The marketing methods used in the real estate industry have with time. But, printed marketing materials have always been reliable tools for real estate companies.
Custom-printed flags, banners, posters, etc., help keep real estate companies and their properties relevant. Not only do custom-printed flags boost the overall brand awareness of real estate companies, but they also generate leads. Real estate companies can share helpful information via these flags with their consumers. They can set up custom-printed flags to –
- Announce significant property sales.
- Encourage property shoppers to explore open houses with flags that say “Come In!”
- Clarify the status of properties (e.g., for sale or not for sale)
Here are the three types of custom-printed flags real estate companies love to use –
Teardrop flags are shaped like dewdrops or teardrops. This unique shape instantly makes them eye-catching. The top part of these flags is wide, and the bottom part is very narrow. Strong poles hold these taut flags in their place. That means custom-printed teardrop flags don’t sway with the wind. They remain rooted and keep giving real estate companies exposure 24×7.
As the name suggests, feather flags look like the feathers of birds. This shape is again pretty eye-catching. Just like teardrop flags, the top part of these flags is wide, and the bottom part is comparatively narrower. That means real estate companies can print important details like company logos, marketing messages, etc., on the flags’ upper regions.
The upper regions of feather flags are the most noticeable. These flags are made of durable synthetic materials (not paper or cloth). They can withstand years of sunlight exposure, wind damage, rainfall, and other external damages. That’s why real estate companies love leaving these flags on their vacant properties.
Standard Flags (Also Known as Edge or Rectangular Flags)
Standard, rectangular flags are not only popular in the real estate industry. You can find these flags on school campuses, sports stadiums, outside restaurants, etc. These rectangular flags are great at one thing – pinpointing key business-related details such as company address, website, etc.
Add your company’s branding and logo on these flags, and these rectangular flags will become incredible outdoor marketing tools.
The marketing mix of real estate companies is constantly evolving. The most successful ones use high-quality marketing flags to keep their brands and properties relevant.